Linda and Jasmin,
Aleksanterinkatu, Helsinki, Finland

We love colours! People in Helsinki do not wear enough colour and tend to be bit bland. Our inspiration is Cool Kids’ group that made old-school hip-hop. We usually shop in Stockholm and many of our favourite brands are Swedish for example Cheap Monday. If we shop in Helsinki then we go to Helsinki10.


Tapio,
Aleksanterinkatu, Helsinki, Finland

At the moment I wear a lot of skinny jeans, but next spring I’m looking forward to wearing long jackets and nice tailored shoes. I usually shop at places like Helsinki10 and Beamhill. I just bought this hat. I sometimes like to watch what other people wear, but I would never copy someone.


Vilja,
Aleksanterinkatu, Helsinki, Finland

In fashion personal style is above all. I don’t have any particular style icons, cause it would distract me from my own style. But I do love to read fashion magazines. I usually shop at charity shops and UFF is a good one in Finland. I think people in Helsinki have a greta personal styles, because we don’t care what other people think.


Matti,
Kamppi, Helsinki, Finland

I’m studying fashion design. Inspiration is very important for me. Currently I get ideas from boy scouts’ uniforms. I also like to experiment with different materials and techniques. My favourite designer is Raf Simons.