Chloé,
Neal Str, London

I'm not sure how much I actually care about fashion as such. My personal style and preferences are, in general, much more important than what Vogue might say is 'in' or what Topshop sells as the 'trendiest item of the season'. However, every now and then I do get ideas from magazines. I love masculine shoes and currently I live in this nice pair of brogues. I would also love to get some wedges, but I haven't found anything I particularly like. When it comes to shopping, as a student, I prefer vintage and second-hand clothes. Another good place for cool finds is usually your own or family member's closet, for example, my dad bought me this bag when I was about five and I had completely forgotten about it. However, I also admire designers like Hussein Chalayan, who are very avant garde and independent when it comes to fashion.

Zakia,
Neal Str, London

London street style is very eclectic and every neighborhood has its own distinct style. The 'it'-place has been for a while Brick Lane, but they come and go. The variety of styles in London is what's really inspiring here. I'm still a student, and I often shop at places like Urban Outfitters and vintage stores, and these kind of stores dictate, to an extent, what you can wear, because you never know what you will find there. I don't usually like to wear too many patterns and, instead, balance them out with basic simple pieces. Currently I'm looking for a nice pair of low-top sneakers. I really hate when people compare me to Rihanna, and I'm not too keen on having a style icon in general - I want to be individual and unique.

Grace,
Earlham St, London

My current favourites are these dungarees, but I'm looking for a nice pair of leather shorts and trousers, and perhaps also creepers. However, I always try to dress these kind of items down with floral prints or something feminine. I would not call her a style icon, but I like how Katy Perry always looks feminine, but wears absolutely crazy clothes. Here in London there are so many places to get cool vintage clothes, my favourites being shops on Brick Lane, but if I had money, I would love to buy more Chanel and Chloé. I don't think it is that bad to spend a lot of money on shoes, handbags and accessories, because they don't really go out of fashion and you will have them for years. However, I do hate shoes like the UGG boots and All Saints' 'Doc Martens'-wannabe boots, because everyone has them and they are just plain ugly.

Naomi
Shelton St, London

Most, if not all, my clothes come from vintage stores like Rokit, Beyond Retro and high-street, especially, Topshop. Student budget really dictates what you can and what you can't wear, but there is still so much to choose from, especially in a city like London, and you can really get innovative. This season I love floral patterns and sort of 'picnic-y' style. However, I don't really think about defining my style or looking for specific pieces as you never know what you will come across in vintage shops. That's why I really like someone like Alexa Chung, whose style is a mishmash of vintage, designer and different trends and styles. I love reading Vogue, but I also enjoy pages like lookbook.nu as they just give you an idea how to be more innovative with your personal style, so, a mixture of editorials and reality.

Becky,
West Road, Cambridge

I'm from this really small place near Manchester, so the first time I went to London I was amazed how wacky yet original people looked there. I'm really loving the environment and style in Cambridge as well. I would describe my style as being bit messy and grunge, so place like Cambridge is perfect both in terms of inspiration and fitting in. I think students here look really amazing. This fall I'm really loving all kinds of knitwear and chunky boots. I get my clothes from very random places, for example, I got these boots from this girl at some festival, who swapped them for food, because they didn't fit or something like that. But I also wear a lot of stuff from vintage stores. However, I also like designer fashions as well and I got this Vivienne Westwood bag for my eighteenth birthday and it is still my most priced possession. I really love Vivienne Westwood and I think she embodies British fashion.

Louise,
All Saints Passage, Cambridge

I grew up in Central London, and quite early started to hang out in places like BoomBox. A couple years ago everything there was about wearing extremely over the top clothes, and even if I kept it somewhat modest - or as modest a leather shift dresses and such can be – my friends went all for it. I liked that I could go to these places, explore new styles and have good time. It is all about self-expression. But I guess my style changes a lot depending where I am. My style changed drastically after I moved to Paris and I would never wear too crazy things here in Cambridge. I get most of my inspiration from films and I have so many stills saved in my computer. I absolutely love French New Wave cinema, and for a while I had a slight obsession with Louise Brooks. My hair used to be cut like hers – really short and really strong. However, now I'm trying to grow it long.

You can follow Louise's blog here

Sergio,

Market Place, London

I'm originally from Milan, but I've been living in London for three years. I still go to Milan 2-3 times a month and I love how everyone there knows their fabrics and appreciates good quality and style. Here, on the other hand, people can be much more adventurous, but there are also very many of those whose style and knowledge in fashion is dictated only by what high street shops offer and promote. I never buy anything from such places and, instead, I prefer young and upcoming designers. And to be honest, I have noticed that thanks to the recession many people have started to appreciate the quality again. So, I think this crisis in fashion industry, and in the economy in general, could actually help to narrow the differences between big chains and young designers. I work as a fashion PR for Katie Eary, Katie Rowland and Ugo Cacciatori, so I can get so many amazing pieces from them. At the moment, I'm really into this pirate style, which I have combined today with a trampy Sherlock Holmes look, but my personal style changes somewhat drastically in every couple of months.

Laura,
Telliskivi Loomelinnak, Tallinn

I try to wear clothes that would not be so obvious and mainstream. At the moment I'm loving these boots. I like to go bit crazy, but I don't like when people wear too colourful outfits. I usually keep it to 2-3 colours and their shades, because otherwise it is too much -you would not be able to see the person inside the clothes. I know it sounds bit funny, but I feel that different clothes and colours communicate with each other and a good outfit has a harmony between the details. In general, I love fashion and FTV is always playing in the background. My favourite designers are John Galliano for his own line and Dior, Alexander McQueen and Jeremy Scott. I also love people watching and very often I find myself thinking about someone's outfit and how to improve it and how it would look on me. Most of my friends have an amazing style, so it is really easy to get ideas from them. It is great that we sort of encourage each other to experiment with our own style and no-one is judgmental.